The Art of Sales – Part 1 of 4 The Art of Sales – Part 1 of 4 The Art of Sales conference in December was incredible. Six speakers took the stage at the Toronto Metro Convention Center and all blew me away. This was my first time at The […]
I sat down with my buddy Dave the other day. He’s a GSM at a luxury dealership in the GTA. We used to work together a few years ago – I was a Business Manager and he was a Sales Manager. We get together every now and then to catch up, reminisce, make fun of old colleagues and have a few good laughs.
Why Your Dealership Should Blog The automotive shopping experience has changed dramatically over the last decade. Fewer dealership visits are being made as more information is readily available online. According to CNBC, “the average buyer visits just 1.6 auto dealerships while car shopping, down from 10 years ago when buyers […]
10 Tips for an Engaging Business Facebook Page Is your company looking to start a Facebook business page or improve their current strategy? We have the answers! Below are 10 must do tips for an engaging business Facebook page: Have a complete profile – this includes a profile picture, cover […]
Top 3 Social Media Apps for Dealerships in 2016 Let’s face it, social media isn’t just a fad, it’s here to stay. Automotive brands and dealerships who haven’t jumped on the bandwagon are missing out on free marketing opportunities. These are the 3 must have social media platforms for automotive […]
How To WOW Customers and Sell More Cars Working in a dealership, it’s easy to forget what the car buying experience can be like from the customers’ point of view. As a staff member who goes in the same familiar building everyday, who sees the same familiar faces and sits […]
Snail Mail Wins the Race A few times during dealership visits, the topic of direct mail has been brought up. The other day, a Sales Manager said something along the lines of; “Since everything is going mobile and technology is advancing, shouldn’t you just be reaching customers electronically?” The answer […]