Staffed Sales Events
What is an Auto Sales Event?
Investing in an Auto Sales Event is an opportunity to increase your sales volume dramatically - often the equivalent of a week's worth of sales in one day - while providing an intimate and exclusive event for your loyal customers, as well as those you haven't seen in a while.
Autoloyalty's Auto Sales Events are a one or two day private sale that are targeted towards your existing sales and service customer base. They are marketed by using a high-impact direct mail invitation - personalized by customer name with a new vehicle image based on their current vehicle. We offer effective avenues to advertise your new products by showcasing your latest launches on our customized invitation.
Auto Sales Events are also twice as effective! In addition to the invitations, live phone calls are made by our call centre to all invited customers to set up appointments. Customers also have the option to RSVP on their own through email or phone, making their experience highly interactive.
Through our friendly, high energy, fun-filled events, your customers will be greeted and qualified by our consultant when they arrive at your dealership. By boosting your staff's morale, they will become more energized than ever by the increased floor traffic. Finally, your dealership will enjoy a great source of pre-owned inventory - take in trades that you have sold and serviced in the past!
Why Invest in an Auto Sales Event?
Many auto dealerships spend tens of thousands of dollars every month, trying to drive new customers into their showrooms. Often, there isn't a system in place to measure the effectiveness of their advertising. However, most dealerships now see the value in targeting their existing customer base as an ongoing source of repeat business. Auto Sales Events are able to effectively track the Return on Investment (ROI) for your marketing dollars.
"A re-order sale is 100 times easier to get than a sale from an ad, or a sale from a cold call. What strategy do you have in place to stay in front of your customer in times of 'non-sale' as much as you do in times of 'sale'." - Jeffrey Gitomer
"I wanted to reach out and let you know how pleased we were with the recent sale you hosted for us. This included motivated and training the sales team, working with the sales management team and handling all the details to make it a success. I had great feedback from various team members on how impressed they were with the way the sale was executed. The proof is in the results; we had the best Retail Sales week for our dealership in 7 years."
"I would recommend Autoloyalty because of the results - Autoloyalty team are absolute professionals and have the details down to an art. They maximize the opportunity for each guest that comes in through the door. At our Private Sale we sold 44 cars which set a dealership record for a one-day sale."
"Our best Auto Sales Event was during the economic downturn, even better than the previous two years we've done them, which proves they work and provide results. Besides, who better to sell to than a customer you already know, and who already knows your product? Autoloyalty has always provided the expected results and have always come through on what they've promised."
"There are so many companies trying to do dealership marketing, but they have no experience. With Autoloyalty, their process and how they execute an Auto Sales Event is what sets them apart from the competition."
"We have run three private sales with Autoloyalty and I have been very pleased with the results. Each sale has been more successful than the last, and we sold 30 vehicles during our most recent one-day event. The set-up and execution has been phenomenal and our salespeople get excited when they know we have scheduled an event. Autoloyalty consultants mesh with our team and are an integral part of our success. We definitely plan to run future sales with the team. I would not hesitate to recommend Autoloyalty for your next private sale."
"We recommend Auto Sales Events because of the hype it creates. It brings increased revenue and gross, and it's fun and exciting to be there, and see the amount of vehicles being sold. We really enjoy our relationship with Autoloyalty, and how they extend and enhance our relationship with our customers."
"With Autoloyalty's Auto Sales Events, you can customize your event based on the strength of your offer, and tailor it to those within your customer base with whom it powerfully resonates. So it's not just one of those deals, where you come in for a meeting and get a free trip; this is the other way around, where the customer have more of a vested interest, and ultimately, a higher success rate."