Is your company looking to start a Facebook business page or improve their current strategy? We have the answers! Below are 10 must do tips for an engaging business Facebook page:
Have a complete profile – this includes a profile picture, cover photo, business hours, address, phone number, email, website, and company description.
Ensure all employees like your company page – if your company is just creating their Facebook page, this is key. As much as we don’t like to admit it, social media is a popularity contest. The more likes or followers you have, the more likely people are to follow you. Go a step further and get employees, friends, and family members to invite their entire Facebook friends list to like your page. Then, sit back and watch your Facebook page likes grow fast!
Verify your business page – this makes you look like a legitimate company.
Have a Call-To-Action button – Facebook allows you to choose from the following: book now, call now, contact us, send message, use app, play game, shop now, sign up, watch video, send email, learn more, and request appointment. This will be dependent on what kind of company you are and what you are trying to accomplish. For example, a car dealership may want to put ‘shop now’ as their Call-To-Action button because 90% of car buyers research online before buying.
Add your company’s services to your Facebook page (if applicable) – this section works best for service related industries such as salon and spas, marketing agencies, and health care clinics. For example, a dealership may want to include their service center amenities on their Facebook page. However, best practices suggest that a dealership should have two Facebook pages – one for sales and one for service. That way, the service page could include a ‘book now’ or ‘request appointment’ Call-To-Action button. This also allows each Facebook page to ‘piggyback’ off each other for likes, follows and content.
Link other social media platforms to Facebook tabs – this can be done through Woobox. Here, users can see and follow your Twitter, Instagram, Pinterest and YouTube pages right from Facebook. To ensure user visibility, drag your Twitter, Instagram, Pinterest and YouTube tabs to the top in the ‘Manage Tabs’ section of your Facebook page. Woobox also allows you to grow your audience, spread your message, keep fans happy and own your fan base. Click here to install static Facebook tabs to your company page.
Schedule content through Hootsuite or Facebook’s scheduler – if you have a paid Hootsuite account you can link and schedule content for all of your social media platforms in one place. If you have free Hootsuite account, you can only link and schedule content for 3 social media platforms. This is where Facebook’s scheduler comes in handy. If Hootsuite’s free account is the case for your company, no need to worry. Use Hootsuite to schedule your Twitter, LinkedIn, and Instagram accounts’ content. Then head over to Facebook to schedule that content. This will save your company a great deal of time, allowing you to look active online at all times and hours of the day.
Use Canva to create content – use Canva’s free online graphic design platform to create stunning images for your company’s Facebook page. It’s simple, easy, and fast. Canva also has a business option that allows you to save your company logos, colours, and fonts for as low as $9.95 per month.
Post content at the right time – Rule of thumb states that the best time to post content is 1pm and 3pm on a Thursday or Friday. However, this may not be the best time for your business. If you are a B2B business, you will want to post majority of your content during business hours. If you are a B2C business, you will want to schedule majority of content before work, during lunch hours, and after work. If you are unsure on when to post your company’s content, start with the generic times. If they work, great. If not, try other times and study Facebook Insights (this can only be accessed after your page has reached 30 likes). If you notice a large reach on a particular post, make note of that time and continue to post then.
Share your own content – the more shares your content has the better. When an individual shares your content, it then gets shared on their news feed for all their Facebook friends to see. If you are trying to grow your fan base and page likes, this tip can go a long way. Sharing your company’s content on your personal profile allows it to reach a greater audience. If you can get your employees to do the same, you’re ahead of the game!