WHAT IS AN AUTO SALES EVENT?
Investing in an Auto Sales Event is an opportunity to increase your sales volume dramatically - often the equivalent of a week's worth of sales in one day - while providing an intimate and exclusive event for your loyal customers, as well as those you haven't seen in a while.
Autoloyalty's Auto Sales Events are a one-day private sale that are targeted towards your existing sales and service customer base. They are marketed by using a high-impact direct mail invitation - personalized by customer name with a new vehicle image based on their current vehicle. We offer effective avenues to advertise your new products by showcasing your latest launches on our customized invitation.
Auto Sales Events are also twice as effective! In addition to the invitations, live phone calls are made by our call centre to all invited customers to set up appointments. Customers also have the option to RSVP on their own through email or phone, making their experience highly interactive.
Through our friendly, high energy, fun-filled events, your customers will be greeted and qualified by our consultant when they arrive at your dealership. By boosting your staff's morale, they will become more energized than ever by the increased floor traffic. Finally, your dealership will enjoy a great source of pre-owned inventory - take in trades that you have sold and serviced in the past!
Why Invest in an Auto Sales Event?
Many auto dealerships spend tens of thousands of dollars every month, trying to drive new customers into their showrooms. Often, there isn't a system in place to measure the effectiveness of their advertising. However, most dealerships now see the value in targeting their existing customer base as an ongoing source of repeat business. Auto Sales Events are able to effectively track the Return on Investment (ROI) for your marketing dollars.
"A re-order sale is 100 times easier to get than a sale from an ad, or a sale from a cold call. What strategy do you have in place to stay in front of your customer in times of 'non-sale' as much as you do in times of 'sale'."
- Jeffrey Gitomer
Discover Staffed Sales Events